Advertisers are abandoning X in spades

Alex Wilson, a senior strategist at London agency Pitch, told City A.M: ".. half your followers are now sexbots, the most interesting people have moved somewhere else, the people still there are posting less, and your timeline is just and endless stream of misery"

#twitter #x #musk #socialmedia #freespeech moderation #advertising

thelondoneconomic.com/news/med…

Advertisers are abandoning X in spades

Advertisers are boycotting Elon Musk's X (formerly Twitter) at a rate of knots following the recent spate of riots in the UK.

^{Jack Peat (The London Economic)}